Some people say give the customers what they want, but that's | Jahongir Nematov | Blog

Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd ask customers what they wanted, they would've told me a faster horse.' People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.

Ba'zilar xaridorga u hohlagan narsani ber deydi, lekin bu mening yondashuvim emas. BIzning ishimiz ularning nima hohlashini ulardanoldin aniqlashimiz. Adashmasam Genri Ford bir paytlar aygan: "Agar men xaridordan u nimani hohlashini so'raganimda, ular mendan tezroq otni so'rashardi." Odamlar nima hohlashini ularga ko'rsatmasingdan oldin bilishmaydi. Shuning uchun men hech qachon bozorni o'rganmayman. Bizning vazifamiz hali qog'ozda yozilmagan narsani o'qishdir. - Steve Jobs

P.S.
Agar bu narsa noto'g'ri bo'lganida, bizda IPhone ham mashina ham (eng asosiysi, GM) ham bo'lmas edi. Odamlar nimani hohlashini bilmaydi.

@jahongirnematov_blog