Rakuten’s spirit of LGBTQ+ empowerment is not limited to only its employees — it extends to a diverse portfolio of company services and corporate functions. From sharing a Rakuten Card family credit card with a partner of the same sex, to being able to nominate a same-sex partner as a beneficiary for a Rakuten Insurance life insurance policy, Rakuten’s efforts in providing visibility and accessibility to the LGBTQ+ community is one that evolves year by year.
Notably, in 2021, Rakuten Bank collaborated with Miyoshi Real Estate to offer Rakuten Bank LGBT Home Loans to Miyoshi Real Estate customers, marking a big step forward for equality in the housing market. Similarly, in 2017, Rakuten Bank became the first bank operating in Japan to offer home loan services to LGBTQ+ couples without requiring official partnership documentation.
